For dogs
Gut health + digestion
For sensitive stomachs, changing stools and daily digestive routines that need steadier support.
Science-backed care
Supplements Packed with Science
Vet-informed daily support designed to help dogs and cats feel their best, every day.
Daily routines made clearer for real pet parents.
SHOP BY HEALTH NEED
Start with what you notice first. Shop by need
Choose Dogs or Cats, then start with the change you recognise most.
For dogs
For cats
Gut health + digestion
For sensitive stomachs, litter-box changes and digestive routines that suddenly feel less predictable.
For dogs
Joint + mobility
For slower starts, hesitant stairs and everyday movement that no longer looks quite as easy.
For cats
Joint + mobility
For measured jumps, skipped shelves and stiffness you notice after a long rest.
For dogs
Allergy + itch
For recurring scratching, paw licking and seasonal discomfort that keeps interrupting the routine.
For cats
Allergy + itch
For recurring itching, over-grooming and sensitive moments that keep drawing her attention.
For dogs
Skin + coat
For dry-looking skin, a dull coat and daily support for a healthier-looking finish.
For cats
Skin + coat
For a dry coat, excess shedding and daily support that helps maintain skin and coat condition.
For dogs
Dental care
For noticeable breath and an oral-care routine simple enough to repeat every day.
For cats
Dental care
For noticeable breath, a sensitive mouth and dental care that needs to stay calm and manageable.
For dogs
Bladder + urinary
For changed bathroom habits and everyday urinary support when the normal routine feels different.
For cats
Bladder + urinary
For litter-box changes and urinary routines that deserve closer everyday attention.
For dogs
Calm + Stress
For pacing, shaking and moments when settling back into a familiar routine feels difficult.
For cats
Calm + Stress
For hiding, restless nights and subtle changes that suggest she does not feel fully settled.
For dogs
Everyday wellness
For daily energy, routine nutrition and broad support that helps him keep feeling like himself.
For cats
Everyday wellness
For daily energy, routine nutrition and broad support for the habits that show she feels like herself.
dog parents' top picks
Simple, targeted support for your dog's most common health needs.
Allergy + itch
Allergy & Itch ChewsSupport for recurring scratching, paw licking and seasonal discomfort.
Everyday wellness
Digital gift cardDaily support for energy, routine nutrition and broad everyday wellbeing.
Joint + mobility
Hip & Joint ChewsDaily support for slower starts, hesitant movement and everyday mobility.
Joint + mobility
Joint LiquidDaily support for slower starts, hesitant movement and everyday mobility.
Joint + mobility
Joint Liquid 16ozDaily support for slower starts, hesitant movement and everyday mobility.
Joint + mobility
Joint Liquid 8ozDaily support for slower starts, hesitant movement and everyday mobility.
Joint + mobility
Multivitamin ChewsDaily support for slower starts, hesitant movement and everyday mobility.
Skin + coat
Multivitamin Chews + Omega 3 Fish Oil 16ozDaily support for dry-looking skin, shedding and a healthier-looking coat.
Gut health + digestion
Multivitamin Chews + Probiotic ChewsDaily support for sensitive stomachs, changing stools and a steadier digestive routine.
Gut health + digestion
Multivitamin Chews + Probiotic Chews + Omega 3 Fish Oil 16ozDaily support for sensitive stomachs, changing stools and a steadier digestive routine.
Joint + mobility
Omega 3 Fish Oil 16ozDaily support for slower starts, hesitant movement and everyday mobility.
No products in this health need yet. Choose another filter.
Everyday wellness
Digital gift cardDaily support for energy, routine nutrition and broad everyday wellbeing.
No products in this health need yet. Choose another filter.
Real perspectives from vets and pet parents Real vets. Real pet parents.
Short videos about everyday pet-health routines, ingredients and the products used along the way.
Real voices sharing practical routines for healthier, happier pets.
Purposeful formulation
Built with expertise. Made with purpose. Built with expertise.
Every ingredient is chosen for a reason, and every formula is designed to support your pet’s daily health.
Developed by vets
Clean label ingredients
Taste tested
Clinically backed
No artificial flavors
No fillers or additives
Found in: Allergy
Chicken
Found in: Colostrum
100% Bovine Colostrum
Found in: Probiotic
Probiotic Blend
Found in: Beef Bone Broth
Beef Bone Broth
Found in: Pumpkin
Organic Pumpkin
Found in: Hip + Joint Advanced Care
Green-Lipped Mussels
Found in: The Daily
Glucosamine
Found in: Skin + Coat Chews
Collagen
Found in: The Daily
Beta Carotene
Found in: Allergy Chews
Spirulina
Meet our expert panel
Expertise you can rely on Expertise you can rely on
Four specialist perspectives. One shared goal: helping pets feel their best every day.
Veterinary Expert
Veterinary Medicine
Dr. Emily Carter, DVM
Lead Veterinary Advisor
I look for practical, clearly formulated products that support pets through every life stage.
Coat Expert
Skin & Coat Health
Dr. Olivia Bennett, DVM
Skin & Coat Specialist
Healthy skin and a glossy coat often begin with consistent nutrition and targeted daily support.
Gut Health Expert
Gut Health
Dr. Noah Williams, DVM
Digestive Health Advisor
A balanced digestive routine can support comfort, regularity and overall daily wellbeing.
Mobility Expert
Mobility & Healthy Aging
Dr. Sophia Mitchell, DVM
Mobility & Senior Pet Advisor
Supporting movement early helps pets stay active, comfortable and engaged as they age.
As seen on sponsored content
WHAT TO EXPECT
small changes that make the routine feel worth it
The first signs are usually the ones you notice in normal life, not one dramatic overnight change.
Start
Make it part of the day
Use it with the same meal or familiar moment so the routine becomes automatic.
Notice
Look for repeatable changes
Judge the pattern across normal days instead of one unusually good or difficult moment.
Continue
Keep what is working
Stay consistent when the routine starts fitting naturally into everyday life.
Our supplements are designed to support your pet’s everyday health, comfort and vitality. Depending on the product, this may include digestive support, healthier skin and coat, improved mobility, immune support and general well-being.
Every pet is different, so results can vary based on factors such as age, diet, lifestyle and consistent daily use.
Some pet parents notice changes within the first few weeks, while other pets may need more time. The exact timeframe depends on the product, your pet’s individual needs and how consistently it is used.
For the best experience, follow the recommended serving instructions and give the product time to become part of your pet’s daily routine.
A subscription makes consistent daily care easier while helping you save:
- Save on recurring deliveries
- Never unexpectedly run out
- Receive convenient delivery to your door
- Skip, adjust or cancel when needed
- Access subscriber-only offers when available
Yes. Our products are selected to fit easily into your pet’s normal routine. Always follow the recommended serving instructions shown on the product page and packaging.
When introducing something new, starting gradually can help your pet become familiar with it.
We take ingredient quality, responsible product selection and clear usage information seriously. Product-specific professional review, testing and quality information is shown on the relevant product page where applicable.
For medical concerns or questions about combining supplements with medication, consult your veterinarian before use.
Begin with your pet’s main health goal, such as digestion, mobility, skin and coat, calming support or daily wellness. Review the product description, ingredient information and serving recommendations before ordering.
If your pet has an existing health condition, takes medication, is pregnant or is still very young, speak with your veterinarian before introducing a new supplement.